December 2007, Month 0/36

IndustryMasters Banking

Simulation Run Time
The simulation will run for 36 Month (3 years), at a screen-refresh rate of 2 minutes per simulated Month. The simulation round therefore lasts 72 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered
Treasury, Market Segmentation, Portfolio Management, Customer retention, Customer acquisition, Finance.

Your Starting Position
The intial seed capital is 450M$ and your available investment budget is 64M$. Your company has already invested into 4 product lines: Personal Current Accounts, Personal Savings Accounts, Personal Credit Cards and Personal Loans & Mortgages. You are competing against 4 virtual competitors: Euro Bank Group Bank, Global Trust Bank Bank, UK Bank PLC Bank and US Accounts Bank Bank

Banking

Banking
Business Current Accounts

Investment: 15M$

Interest Rate: 0.90% / Accounts
Staff: 60
Personal Current Accounts

Investment: 30M$

Interest Rate: 1.20% / Accounts
Staff: 120
Business Loans

Investment: 38M$

Interest Rate: 15.00% / Accounts
Staff: 281
Personal Loans & Mortgages

Investment: 48M$

Interest Rate: 12.00% / Accounts
Staff: 360
Business Overdraft

Investment: 35M$

Interest Rate: 21.00% / Accounts
Staff: 175
Personal Credit Cards

Investment: 60M$

Interest Rate: 18.00% / Accounts
Staff: 300
Business Savings Accounts

Investment: 13M$

Interest Rate: 5.10% / Accounts
Staff: 21
Personal Savings Accounts

Investment: 36M$

Interest Rate: 4.80% / Accounts
Staff: 60